Feeling misunderstood on an
international level, Thailand felt they needed to promote an
awareness of their customs and culture. Unfortunately, with the
global economic downturn, they lacked the resources to do a full on
world wide public relations effort. What they lacked in wealth,
however, they made up for in two things: top notch researchers and
pineapples. Through careful crop breeding and flavor manipulation,
they distilled all that they felt it meant to be Thai and genetically
encoded the taste of Thailand into their world famous pineapples.
When bottles appeared on store shelves
and in kitchen pantries across the world, no one noticed. Not until
the cracked open the safety seal and took that first sip of the
nation's new pineapple juice did they notice the new flavor contained
within. Like the nation's Buddhist past, the juice was a perfectly
balanced blend of flavors with no one part overpowering another.
Their taste buds danced to “Phleng Chat Thai,” and they savored
the flavor of sixty-six million people with a GDP per capita of
$9396. Mingling with the rich sweetness was the taste of tropical
forests, green fields, and towering mountains. It tasted not of rice,
but a thriving rice industry, and a culture deeply enriched by its
agrarian roots. Though the pulp had been removed, the juice still had
hints of respect toward one's ancestors and elders, and a strong
spirit of generosity. It packed the energy of soccer and muai thai
with the tranquility appropriate to the golf capital of Asia. Those
who drank the juice felt a certain kinship for the small nation that
they had not known before. True to the country's hopes, appreciation
for Thailand blossomed in markets where the juice could be purchased.
The effect was short lived, however, as people soon stopped
purchasing the bottles. Though the experience was pleasant, former
customers said, the juice didn't taste much like pineapples.
- Originally mailed to M. Blackwood of Los Angeles, California